Product management has gained recognition as a highly desirable field to move into, especially among recent college graduates. But what exactly does being a product manager entail?
The role isn’t confined to one specific area, and much of its charm lies in the flexibility it offers in day-to-day responsibilities. The exact job description varies company to company, but there are some common duties that you can expect to take on when you begin your first product management role.
What is a Product Manager?
Successful product managers act as a bridge between many different areas of the company, creating a master…
UX and UI are not as identical as their names would suggest, although the two areas are often mistakenly perceived as synonymous terms.
Understanding the difference between them is an important first step to finding out which field suits you best. This allows you to go deeper into the skills and knowledge you’ll need for each.
Foundationally, UX refers to the journey each user goes through when interacting with any part of a company’s product (hence the name user experience). UI (or user interface) makes this possible, and is an umbrella for all of the visual elements that make up…
Marketing is the first interaction between audience and product, defining the brand as the world will come to know it.
Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful launch.
Our list covers the most important hard and soft skills for product marketers to succeed in their role.
You’re building the foundation of your product’s story, brand, and messaging, which requires clear written and spoken communication. You’ll need to convey the benefits it offers…
Growth hacking has become a marketing phenomenon in the past few years.
Today, it is a major part of conversations about how companies can grow quickly.
Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that quickly expands their audience, without relying on paid methods or other luxuries that companies that are just starting out can’t afford. However, it is not exclusive to new brands, and is also growing among more-established companies. …
Product management is a new and constantly evolving field.
Every day, new tools are created, ideas shared, and insights discovered, but it can be nearly impossible to stay up to date with all the latest changes in the field.
The best way to stay up-to-date is to find quality experts who are sharing their knowledge.
To make that easy for you, we made the most complete list of product leaders you need to be following in 2021. These experts are actively sharing their wisdom and experience through LinkedIn, Twitter, or Blogs.
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Why Professional Development is Broken
How Flawed is the Current Professional Development Mechanism?
Until a decade ago, professional development was almost entirely dependent on college education. There was a time when institutional education was believed to be the only surefire way for young professionals to develop a successful career. However, the disconnect between traditional education and ‘on-the-job’ skills kept widening up to a point where huge numbers of young educated professionals were left unemployed, heartbroken and demotivated. A recent study revealed that only 51% of Americans see college as very important today. These numbers are an alarming indication that there…
If you’re an entrepreneur looking to grow a business, you’ve probably heard of Neil Patel. Patel, an entrepreneur and digital marketing expert, has founded companies like Crazy Egg, Hello Bar, and Quicksprout. He has now focused on helping others with their marketing efforts, starting a popular consultancy business focused on digital marketing. Luckily for us, Neil is also a prolific writer. A part author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum and always posting thought-provoking article on his own blog, Neil is never shy to provide his expertise.
Seth Godin has become sort of a celebrity in the entrepreneur universe. An early Dot Com entrepreneur and marketing guru, he launched Yoyodyne in 1995, an early gamification marketing web service that was acquired by Yahoo!. After serving as an executive at Yahoo! for a number of years, he launched content site Squidoo which was eventually acquired by HubPages in 2014.
Seth has also dedicated much of his life to teaching us using his entrepreneurial wisdom. Having published over 18 books, including seminal works like The Purple Cow and Free Prize Inside, he has become a renowned business author. Furthermore…
We’re a bunch of sports fans over at Chet and wanted to share how sports can influence business and leadership. Here are some of our favorite books that we think you can learn a lot from!
There are tons of really insightful and valuable blogs out there to read. Sometimes it can be overwhelming to try to pick and choose which ones to read. Luckily, our team at Chet has some favorite ones that we think can help benefit you! Check out the 5 blogs below!