Influencer Picks: Seth Godin and 100 Side Hustles by Chris Guillebeau

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Seth Godin has become sort of a celebrity in the entrepreneur universe. An early Dot Com entrepreneur and marketing guru, he launched Yoyodyne in 1995, an early gamification marketing web service that was acquired by Yahoo!. After serving as an executive at Yahoo! for a number of years, he launched content site Squidoo which was eventually acquired by HubPages in 2014.

Seth has also dedicated much of his life to teaching us using his entrepreneurial wisdom. Having published over 18 books, including seminal works like The Purple Cow and Free Prize Inside, he has become a renowned business author. Furthermore, he’s an active blogger, publishing a lot of excellent content on his website. Whether you’re looking for a book or a quick article, his content is always worth a read.

With such a world of experience, when Seth Godin recommends a book, we listen. 100 Side Hustles by Chris Guillebeau is one of his recommended books. This book is a true look at peoples’ entrepreneurial spirit and is a really inspiring read. Guillebeau creates a playbook for us to take inspiration from the many people out there who are launching and growing creative side-businesses while working full-time jobs. The book has case study after case study, highlighting the humanity of these businesses while detailing and discussing the important steps to be successful. If you’re an entrepreneur or an aspiring entrepreneur, this is a must read for you.

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